Purple Shampoo

175ml

Purple Shampoo

#cool blonde#neutralises yellow tones#shine

Purple Shampoo is a unique cleansing & toning formula. Step by step but firmly, it neutralises brass yellow tones of dyed and natural blonde hair with no risk of hyperpigmentation. Innovation! Anti-Yellow Complex reduces the yellowing effect immediately, just after the first usage. Gives hair platinum shine, keeps yellow tones at bay and prolongs cool blonde colour. Pure Aloe Water – maintains perfect level of moisture thanks to the highly-concentrated aloe water.

Selfie project BE STRONG is a professional cosmetic line created by experts, providing gentle and active regeneration and reinforcement of young hair. BE STRONG means moisturising, nourishing, glossy effect and smoother hair - all served in lightweight, cleansing formulas. No frizz! Strong hair, don’t care - BE STRONG always ready for a Selfie!

Apply a small amount of shampoo into wet hair until it lathers. Leave it on for 1-3 minutes, depending on how much you need to reduce the yellow tones. Wash with lukewarm water.

Aloe Vera Aqua, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Panthenol, Coco Glucoside, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lactic Acid, PEG-7 Glyceryl Cocoate, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Sodium Chloride, CI 60730, Citric Acid, Sodium Benzoate, Potassium Sorbate, Tetrasodium EDTA, Parfum, Hexyl Cinnamal.

The shampoo contains 100% natural active ingredients perfect for care of hair and scalp. Gentle washing formula gets rid of all impurities that settle on hair during the day. Dermatologically tested. Not tested on animals. Vegan friendly.

  • BE Strong

    Selfie project BE STRONG is a professional cosmetic line created by experts, providing gentle and active regeneration and reinforcement of young hair. BE STRONG means moisturising, nourishing, glossy effect and smoother hair - all served in lightweight, cleansing formulas. No frizz! Strong hair, don’t care - BE STRONG always ready for a Selfie!

  • Suggested usage

    Apply a small amount of shampoo into wet hair until it lathers. Leave it on for 1-3 minutes, depending on how much you need to reduce the yellow tones. Wash with lukewarm water.

  • Ingredients

    Aloe Vera Aqua, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Panthenol, Coco Glucoside, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lactic Acid, PEG-7 Glyceryl Cocoate, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Sodium Chloride, CI 60730, Citric Acid, Sodium Benzoate, Potassium Sorbate, Tetrasodium EDTA, Parfum, Hexyl Cinnamal.

  • #SafetyFirst & #VeganFriendly

    The shampoo contains 100% natural active ingredients perfect for care of hair and scalp. Gentle washing formula gets rid of all impurities that settle on hair during the day. Dermatologically tested. Not tested on animals. Vegan friendly.

Ohter products from the line

Intensive Regenerating Hair Mask

Moisturising Hair Mist #AllAboutMist

Regenerating Serum

Moisturising-Regenerating Conditioner, Normal & Dry Hair

Moisturising Shampoo, Normal & Dry Hair

Light Normalising Conditioner, Oily & Thin Hair

Cleansing Shampoo, Oily & Thin Hair

Purple Conditioner

Skin care tips