Purple Shampoo is a unique cleansing & toning formula. Step by step but firmly, it neutralises brass yellow tones of dyed and natural blonde hair with no risk of hyperpigmentation. Innovation! Anti-Yellow Complex reduces the yellowing effect immediately, just after the first usage. Gives hair platinum shine, keeps yellow tones at bay and prolongs cool blonde colour. Pure Aloe Water – maintains perfect level of moisture thanks to the highly-concentrated aloe water.
Selfie project BE STRONG is a professional cosmetic line created by experts, providing gentle and active regeneration and reinforcement of young hair. BE STRONG means moisturising, nourishing, glossy effect and smoother hair - all served in lightweight, cleansing formulas. No frizz! Strong hair, don’t care - BE STRONG always ready for a Selfie!
The product may leave a colour on your hands for a short period of time - we recommend to use the gloves. 1: Apply the shampoo into wet hair. To achive a lighter effect, mix it with a moisturising or cleansing BE STRONG shampoo. 2: Massage the shampoo into your hair until it lathers. Leave on for up to 3 minutes. For a light-coloured effect rinse the shampoo just after the foam appears. 3: Rinse your hair and apply a moisturising or normalizing BE STRONG conditioner. To make the effect light-toned, wash your hair with a regular shampoo before using the conditioner. 4: Dry your hair and enjoy the platinum shade. For a long-lasting effect use our Purple Conditioner 1-2 times a week after applying your regular shampoo.
Aloe Vera Aqua, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Panthenol, Coco Glucoside, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lactic Acid, PEG-7 Glyceryl Cocoate, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Sodium Chloride, CI 60730, Citric Acid, Sodium Benzoate, Potassium Sorbate, Tetrasodium EDTA, Parfum, Hexyl Cinnamal.
The shampoo contains 100% natural active ingredients perfect for care of hair and scalp. Gentle washing formula gets rid of all impurities that settle on hair during the day. Dermatologically tested. Not tested on animals. Vegan friendly.
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